About Us

Beauty of USA is a privately owned beauty supply retailer headquartered in Allentown, Pennsylvania. Founded on the belief that professional-quality hair products should be affordable and readily available, the company bridges the gap between wholesale distributors and neighborhood beauty stores. With a comprehensive product range, an in-house braiding salon and multiple fulfillment options, including same-day delivery, Beauty of USA elevates the beauty routine for consumers and professionals alike. Beauty of USA is your all-in-one beauty haven, offering a huge range of products, quick local delivery, and even a braiding salon right there!