{"product_id":"got2b-bleach-it-permanent-hair-color-00a-ultra-platinum-1-0-set","title":"Got2b Bleach It Permanent Hair Color, 00A Ultra Platinum, 1.0 set","description":"\u003cp\u003eAchieve a striking platinum hair color with göt2b® Bleach It! göt2b® Bleach It offers a customizable lightening process, allowing you to achieve up to eight levels of lightening based on factors such as your initial hair color, texture, and condition. The gel formula ensures an effortless and even application, resulting in a flawless finish. Additionally, göt2b® Bleach It includes our Kick Brass Purple Mask, an anti-brass purple mask that enhances the platinum effect, providing a captivating and head-turning appearance. Embrace your unique blonde style and make a statement with göt2b® Bleach It!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightens hair up to 8 levels\u003c\/li\u003e\n\u003cli\u003eGel formula for easy application\u003c\/li\u003e\n\u003cli\u003eIncludes an anti-brass purple mask\u003c\/li\u003e\n\u003cli\u003eIcy cool platinum for head-turning looks\u003c\/li\u003e\n\u003cli\u003eWe recommend this shade for hair colors ranging from light blonde to medium brown\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cheliux-text class=\"title container-max-grid font-weight-bold\"\u003e\n\u003cdiv class=\"heliux-text__wrapper inpagenavigation__item limited-container skip-margins customizations__title \" id=\"title-ae5a9577fb\" data-type=\"h3\"\u003e\n\u003ch3 class=\"heading3 hide-if-empty-placeholder apply-margins apply-font-style title__heading\"\u003eHow to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/heliux-text\u003e\u003cheliux-text class=\"text container-max-grid\"\u003e\n\u003cdiv class=\"heliux-text__wrapper limited-container apply-margins  customizations__text \" id=\"text-d28019e965\" data-components=\"CopyToClipboard\" data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }'\u003e\n\u003cp\u003e2- Step Easy application for permanent hair coloration. First, Apply the prepared mixture evenly from the roots to the ends of your hair. Then massage the mixture in with fingertips to ensure all hair is evenly covered. Leave to develop for 30 minutes. At the end of the developing time, apply warm water to the hair and work into a lather, massaging around the hairline to remove staining. Rinse out thoroughly until water runs clear. Once your hair is fully rinsed, Apply the Color After Treatment into towel-dried hair and leave for 2 minutes. Rinse. Your hair will be moisturized, feel soft and shiny.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/heliux-text\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 class=\"accordionpanel__header\"\u003e\u003c\/h4\u003e\n\u003cdiv class=\"accordionpanel__panel\" aria-labelledby=\"accordionpanel-accordion-6009eadd53-item-19e0a6f2d0-button\" id=\"accordionpanel-accordion-6009eadd53-item-19e0a6f2d0-panel\" role=\"region\"\u003e\n\u003cdiv class=\"accordionpanel__panelInner\"\u003e\u003cheliux-section class=\"section container responsivegrid container-max-grid margin-inline-start-default margin-inline-end-default\"\u003e\n\u003cdiv class=\"section__img\n  customizations__section\n  \n  \n  \"\u003e\u003c\/div\u003e\n\u003cdiv class=\"section__img\n  customizations__section\n  \n  \n  \"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv id=\"section-19e0a6f2d0\" class=\"section__content content limited-container customizations__section  \"\u003e\u003cheliux-text class=\"text container-max-grid\"\u003e\n\u003cdiv class=\"heliux-text__wrapper limited-container apply-margins  customizations__text \" id=\"text-5bd06b67c2\" data-components=\"CopyToClipboard\" data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }'\u003e\n\u003cp\u003eColor cream\/Crème colorante : Aqua (Water, Eau) · Octyldodecanol · Ammonium Hydroxide · Xanthan Gum · Sodium Gluceptate · Bis-Cetearyl Amodimethicone · Cellulose Gum · Sodium Laureth Sulfate · Ammonium Sulfate · Parfum (Fragrance) · Etidronic Acid · Linalool · Citronellol · Benzyl Alcohol · CI 77007 (Ultramarines); Developer lotion\/Lotion oxydante : Aqua (Water, Eau) · Hydrogen Peroxide · Isopropyl Myristate · Cetearyl Alcohol · PEG-40 Castor Oil · Ceteareth 20 · Sodium Cetearyl Sulfate · Etidronic Acid · Potassium Hydroxide · 2,6-Dicarboxypyridine · Disodium Pyrophosphate · Sodium Sulfate; Booster\/Sublimateur : Potassium Persulfate · Sodium Silicate · Sodium Persulfate · Ammonium Persulfate · Aqua (Water, Eau) · Disodium EDTA · Paraffinum Liquidum (Mineral Oil, Huile Minérale) · Silica · Potassium Sulfate · Ammonium Sulfate · Sodium Sulfate; Color After treatment\/Traitement après coloration : Aqua (Water, Eau) · PEG-8 · Coconut Alc\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"columncontrol__wrapper  \"\u003e\u003cheliux-section class=\"section container responsivegrid container-max-grid margin-block-end-none\"\u003e\n\u003cdiv class=\"gradient__background customizations__section\" id=\"background_section-0e8334ee98\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"section__img\n  customizations__section\n  \n  \n  \"\u003e\u003c\/div\u003e\n\u003cdiv id=\"section-0e8334ee98\" class=\"section__content content limited-container customizations__section  \"\u003e\n\u003cheliux-text class=\"title container-max-grid alternative font-weight-bold alignment-horizontal-center\"\u003e\n\u003cdiv class=\"heliux-text__wrapper inpagenavigation__item limited-container skip-margins customizations__title \" id=\"title-f0de26431a\" data-type=\"h5\"\u003e\n\u003ch5 class=\"heading4 hide-if-empty-placeholder apply-margins apply-font-style title__heading\"\u003eSTEP 1\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003c\/heliux-text\u003e\u003cheliux-image class=\"image margin-block-end-default\"\u003e\n\u003cdiv id=\"image-ff183c9412\" class=\"image__base image1760722293999 image--no-mobile-img image--hfit,1 image--loaded\" data-components-params-image='{\"src\":\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_Metallics_BronzedCopper_DYEING_Gloves_Final\",\"servletParams\":{\"fmt\":\"webp-alpha\",\"qlt\":\"60\",\"fit\":\"hfit,1\",\"align\":\"\"},\"mobileSource\":\"\",\"renditions\":[\"240\",\"480\",\"768\",\"1024\",\"1280\",\"1440\",\"1680\",\"2560\"],\"dimensions\":{\"width\":\"400\",\"height\":\"225\"},\"lazyEnabled\":true}' data-components=\"Image\"\u003e\n\u003cdiv id=\"ratioimage-ff183c9412\" class=\"image--withRatio\"\u003e\u003cpicture class=\"image__imgPreview  image__imgPreview--lazy\"\u003e\u003cimg decoding=\"async\" elementtiming=\"image-ff183c9412\" alt=\"Model with curly hair wearing clear plastic dyeing gloves — pre-bleach step for got2b Bleach It\" class=\"image__img\" width=\"400\" height=\"225\" src=\"data:image\/gif;base64,R0lGODlhAQABAKECAAAAAP\/\/\/yAhJSAhJSH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" loading=\"lazy\" sizes=\"81vw\" srcset=\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_Metallics_BronzedCopper_DYEING_Gloves_Final?wid=240\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 240w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_Metallics_BronzedCopper_DYEING_Gloves_Final?wid=480\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 480w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_Metallics_BronzedCopper_DYEING_Gloves_Final?wid=768\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 768w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_Metallics_BronzedCopper_DYEING_Gloves_Final?wid=1024\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 1024w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_Metallics_BronzedCopper_DYEING_Gloves_Final?wid=1280\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 1280w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_Metallics_BronzedCopper_DYEING_Gloves_Final?wid=1440\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 1440w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_Metallics_BronzedCopper_DYEING_Gloves_Final?wid=1680\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 1680w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_Metallics_BronzedCopper_DYEING_Gloves_Final?wid=2560\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 2560w\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/heliux-image\u003e\u003cheliux-text class=\"text container-max-grid alternative margin-block-end-default\"\u003e\n\u003cdiv class=\"heliux-text__wrapper limited-container apply-margins  text1762467847858 \" id=\"text-71b5b17cf7\" data-components=\"LimitText,CopyToClipboard\" data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }'\u003e\n\u003cdiv class=\"heliux-text__limitText xxs- m-10 xl-8\"\u003e\n\u003cp\u003ePreparation: Before starting the application, put on protective clothing and a watch nearby so that you can monitor the application time. göt2b® bleach IT is to be used on dry, not pre-washed hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/heliux-text\u003e\n\u003c\/div\u003e\n\u003c\/heliux-section\u003e\u003c\/div\u003e\n\u003cdiv class=\"columncontrol__wrapper  \"\u003e\u003cheliux-section class=\"section container responsivegrid container-max-grid\"\u003e\n\u003cdiv class=\"gradient__background customizations__section\" id=\"background_section-830c2b6116\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"section__img\n  customizations__section\n  \n  \n  \"\u003e\u003c\/div\u003e\n\u003cdiv id=\"section-830c2b6116\" class=\"section__content content limited-container customizations__section  \"\u003e\n\u003cheliux-text class=\"title container-max-grid alternative font-weight-bold alignment-horizontal-center\"\u003e\n\u003cdiv class=\"heliux-text__wrapper inpagenavigation__item limited-container skip-margins customizations__title \" id=\"title-273ee12ff3\" data-type=\"h5\"\u003e\n\u003ch5 class=\"heading4 hide-if-empty-placeholder apply-margins apply-font-style title__heading\"\u003eSTEP 2\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003c\/heliux-text\u003e\u003cheliux-image class=\"image margin-block-end-default\"\u003e\n\u003cdiv id=\"image-b3cc78c90a\" class=\"image__base image1760722293999 image--no-mobile-img image--hfit,1 image--loaded\" data-components-params-image='{\"src\":\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Booster_Final\",\"servletParams\":{\"fmt\":\"webp-alpha\",\"qlt\":\"60\",\"fit\":\"hfit,1\",\"align\":\"\"},\"mobileSource\":\"\",\"renditions\":[\"240\",\"480\",\"768\",\"1024\",\"1280\",\"1440\",\"1680\",\"2560\"],\"dimensions\":{\"width\":\"400\",\"height\":\"225\"},\"lazyEnabled\":true}' data-components=\"Image\"\u003e\n\u003cdiv id=\"ratioimage-b3cc78c90a\" class=\"image--withRatio\"\u003e\u003cpicture class=\"image__imgPreview  image__imgPreview--lazy\"\u003e\u003cimg decoding=\"async\" elementtiming=\"image-b3cc78c90a\" alt=\"Model with curly hair mixing bleach powder packet into applicator bottle — bleach booster prep step for got2b Bleach It\" class=\"image__img\" width=\"400\" height=\"225\" src=\"data:image\/gif;base64,R0lGODlhAQABAKECAAAAAP\/\/\/yAhJSAhJSH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" loading=\"lazy\" sizes=\"81vw\" srcset=\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Booster_Final?wid=240\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 240w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Booster_Final?wid=480\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 480w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Booster_Final?wid=768\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 768w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Booster_Final?wid=1024\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 1024w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Booster_Final?wid=1280\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 1280w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Booster_Final?wid=1440\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 1440w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Booster_Final?wid=1680\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 1680w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Booster_Final?wid=2560\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 2560w\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/heliux-image\u003e\u003cheliux-text class=\"text container-max-grid alternative margin-block-end-default\"\u003e\n\u003cdiv class=\"heliux-text__wrapper limited-container apply-margins  text1762467847858 \" id=\"text-3c5775d945\" data-components=\"LimitText,CopyToClipboard\" data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }'\u003e\n\u003cdiv class=\"heliux-text__limitText xxs- m-10 xl-8\"\u003e\n\u003cp\u003eMixing : Remove Applicator Tip from Applicator Bottle. To open the sachet, cut it along the dotted line. Put the whole content of the Blonde-Booster Ultra Plus Sachet (1) into the Applicator bottle. Now open the Lightening Cream tube (2) by piercing the tube sealing with the reverse side of the cap. Squeeze the whole content of the tube into the Applicator Bottle. Screw the bottle as firmly as possible. Start mixing by rolling the bottle horizontally in your hands. Then shake it vigorously vertically until all components are thoroughly mixed and have turned into a smooth cream\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/heliux-text\u003e\n\u003c\/div\u003e\n\u003c\/heliux-section\u003e\u003c\/div\u003e\n\u003cdiv class=\"columncontrol__wrapper  \"\u003e\u003cheliux-section class=\"section container responsivegrid container-max-grid\"\u003e\n\u003cdiv class=\"gradient__background customizations__section\" id=\"background_section-ad9a98cefb\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"section__img\n  customizations__section\n  \n  \n  \"\u003e\u003c\/div\u003e\n\u003cdiv id=\"section-ad9a98cefb\" class=\"section__content content limited-container customizations__section  \"\u003e\n\u003cheliux-text class=\"title container-max-grid alternative font-weight-bold alignment-horizontal-center\"\u003e\n\u003cdiv class=\"heliux-text__wrapper inpagenavigation__item limited-container skip-margins customizations__title \" id=\"title-7d6a064e06\" data-type=\"h5\"\u003e\n\u003ch5 class=\"heading4 hide-if-empty-placeholder apply-margins apply-font-style title__heading\"\u003eSTEP 3\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003c\/heliux-text\u003e\u003cheliux-image class=\"image margin-block-end-default\"\u003e\n\u003cdiv id=\"image-1b6ef16439\" class=\"image__base image1760722293999 image--no-mobile-img image--hfit,1 image--loaded\" data-components-params-image='{\"src\":\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Application_Front_Final\",\"servletParams\":{\"fmt\":\"webp-alpha\",\"qlt\":\"60\",\"fit\":\"hfit,1\",\"align\":\"\"},\"mobileSource\":\"\",\"renditions\":[\"240\",\"480\",\"768\",\"1024\",\"1280\",\"1440\",\"1680\",\"2560\"],\"dimensions\":{\"width\":\"400\",\"height\":\"225\"},\"lazyEnabled\":true}' data-components=\"Image\"\u003e\n\u003cdiv id=\"ratioimage-1b6ef16439\" class=\"image--withRatio\"\u003e\u003cpicture class=\"image__imgPreview  image__imgPreview--lazy\"\u003e\u003cimg decoding=\"async\" elementtiming=\"image-1b6ef16439\" alt=\"Heavily tattooed model applying got2b Bleach It with pink brush to hair — front application view\" class=\"image__img\" width=\"400\" height=\"225\" src=\"data:image\/gif;base64,R0lGODlhAQABAKECAAAAAP\/\/\/yAhJSAhJSH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" loading=\"lazy\" sizes=\"81vw\" srcset=\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Application_Front_Final?wid=240\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 240w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Application_Front_Final?wid=480\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 480w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Application_Front_Final?wid=768\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 768w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Application_Front_Final?wid=1024\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 1024w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Application_Front_Final?wid=1280\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 1280w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Application_Front_Final?wid=1440\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 1440w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Application_Front_Final?wid=1680\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 1680w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Application_Front_Final?wid=2560\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 2560w\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/heliux-image\u003e\u003cheliux-text class=\"text container-max-grid alternative margin-block-end-none\"\u003e\n\u003cdiv class=\"heliux-text__wrapper limited-container apply-margins  text1762467847858 \" id=\"text-5c119ea323\" data-components=\"LimitText,CopyToClipboard\" data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }'\u003e\n\u003cdiv class=\"heliux-text__limitText xxs- m-10 xl-8\"\u003e\n\u003cp\u003eApplication: After 25 minutes, wipe a single thin strand of hair clear in order to check the level of lightening achieved. To achieve a lighter result, apply the mixture from the surrounding hair onto the same strand and increase the processing time. Please note that the darker your natural hair color is, the more processing time is required to achieve a lighter result (but the processing time should not exceed 45 minutes).\"\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/heliux-text\u003e\n\u003c\/div\u003e\n\u003c\/heliux-section\u003e\u003c\/div\u003e\n\u003cdiv class=\"columncontrol__wrapper  \"\u003e\u003cheliux-section class=\"section container responsivegrid container-max-grid\"\u003e\n\u003cdiv class=\"gradient__background customizations__section\" id=\"background_section-001cb9f67b\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"section__img\n  customizations__section\n  \n  \n  \"\u003e\u003c\/div\u003e\n\u003cdiv id=\"section-001cb9f67b\" class=\"section__content content limited-container customizations__section  \"\u003e\n\u003cheliux-text class=\"title container-max-grid alternative font-weight-bold alignment-horizontal-center\"\u003e\n\u003cdiv class=\"heliux-text__wrapper inpagenavigation__item limited-container skip-margins customizations__title \" id=\"title-20fff5e358\" data-type=\"h5\"\u003e\n\u003ch5 class=\"heading4 hide-if-empty-placeholder apply-margins apply-font-style title__heading\"\u003eSTEP 4\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003c\/heliux-text\u003e\u003cheliux-image class=\"image margin-block-end-default\"\u003e\n\u003cdiv id=\"image-27550dd82b\" class=\"image__base customizations__image image--no-mobile-img image--hfit,1 image--loaded\" data-components-params-image='{\"src\":\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Application_Leave-In-Clock_Final\",\"servletParams\":{\"fmt\":\"webp-alpha\",\"qlt\":\"60\",\"fit\":\"hfit,1\",\"align\":\"\"},\"mobileSource\":\"\",\"renditions\":[\"240\",\"480\",\"768\",\"1024\",\"1280\",\"1440\",\"1680\",\"2560\"],\"dimensions\":{\"width\":\"400\",\"height\":\"225\"},\"lazyEnabled\":true}' data-components=\"Image\"\u003e\n\u003cdiv id=\"ratioimage-27550dd82b\" class=\"image--withRatio\"\u003e\u003cpicture class=\"image__imgPreview  image__imgPreview--lazy\"\u003e\u003cimg decoding=\"async\" elementtiming=\"image-27550dd82b\" alt=\"Model with freshly bleached platinum hair holding phone with timer — leave-in processing step for got2b Bleach It\" class=\"image__img\" width=\"400\" height=\"225\" src=\"data:image\/gif;base64,R0lGODlhAQABAKECAAAAAP\/\/\/yAhJSAhJSH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" loading=\"lazy\" sizes=\"81vw\" srcset=\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Application_Leave-In-Clock_Final?wid=240\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 240w, https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Application_Leave-In-Clock_Final?wid=480\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 480w, 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https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/24_got2b_BleachIt_DYEING_Application_Leave-In-Clock_Final?wid=2560\u0026amp;fmt=webp-alpha\u0026amp;qlt=60\u0026amp;fit=hfit,1 2560w\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/heliux-image\u003e\u003cheliux-text class=\"text container-max-grid alternative margin-block-end-none\"\u003e\n\u003cdiv class=\"heliux-text__wrapper limited-container apply-margins  text1762467847858 \" id=\"text-a750f57b7a\" data-components=\"LimitText,CopyToClipboard\" data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }'\u003e\n\u003cdiv class=\"heliux-text__limitText xxs- m-10 xl-8\"\u003e\n\u003cp\u003eRinsing : At the end of the processing time, apply warm water to the hair and work into a lather. Then rinse thoroughly until water runs\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/heliux-text\u003e\n\u003c\/div\u003e\n\u003c\/heliux-section\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/heliux-text\u003e\u003c\/div\u003e\n\u003c\/heliux-section\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SCHWARZKOPF","offers":[{"title":"Default Title","offer_id":54068581728563,"sku":null,"price":17.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/7449\/8099\/files\/IMG-7720.jpg?v=1789269595","url":"https:\/\/beautyofusa.com\/es\/products\/got2b-bleach-it-permanent-hair-color-00a-ultra-platinum-1-0-set","provider":"BEAUTY OF USA ","version":"1.0","type":"link"}