{"product_id":"hicolor-permanent-hair-color-1-74oz","title":"HICOLOR PERMANENT HAIR COLOR 1.74OZ","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eL'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTrue-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003e\u003cu\u003eL’Oreal Help Line:\u003c\/u\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e(800) 345-5014.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e9AM - 5PM EST, Monday-Friday\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eMix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. May be used with brush \u0026amp; bowl, or bottle application. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePro Tips: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo need to pre-lighten or bleach hair prior to application.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"LOREAL","offers":[{"title":"H1-COOLEST BROWN","offer_id":51780701421875,"sku":"5113LOR","price":12.99,"currency_code":"USD","in_stock":false},{"title":"H2-COOL LIGHT BROWN","offer_id":51780701454643,"sku":"5114LOR","price":12.99,"currency_code":"USD","in_stock":false},{"title":"H6-LIGHT AUBURN","offer_id":51780701487411,"sku":"5110LOR","price":12.99,"currency_code":"USD","in_stock":false},{"title":"H7-SIZZLING COPPER","offer_id":51780701520179,"sku":"5107LOR","price":12.99,"currency_code":"USD","in_stock":false},{"title":"H8-RED FIRE","offer_id":51780701552947,"sku":"LOR5105","price":12.99,"currency_code":"USD","in_stock":false},{"title":"H9-RED HOT","offer_id":51780701585715,"sku":"LOR5116","price":12.99,"currency_code":"USD","in_stock":false},{"title":"H10-COPPER RED","offer_id":51780701618483,"sku":"5108LOR","price":12.99,"currency_code":"USD","in_stock":true},{"title":"H11-INTENSE RED","offer_id":51780701651251,"sku":"5106LOR","price":12.99,"currency_code":"USD","in_stock":false},{"title":"H12-DEEP AUBURN RED","offer_id":51780701684019,"sku":"5109LOR","price":12.99,"currency_code":"USD","in_stock":false},{"title":"H13-NATURAL BLONDE","offer_id":51780701716787,"sku":"5117LOR","price":12.99,"currency_code":"USD","in_stock":false},{"title":"H14-VANILLA CHAMPAGNE","offer_id":51780701749555,"sku":"5119LOR","price":12.99,"currency_code":"USD","in_stock":true},{"title":"H15-GOLDEN GINGER","offer_id":51780701782323,"sku":"5118LOR","price":12.99,"currency_code":"USD","in_stock":true},{"title":"H16-HONEY BLONDE","offer_id":51780701815091,"sku":"5124LOR","price":12.99,"currency_code":"USD","in_stock":true},{"title":"H17-SANDTONE BLONDE","offer_id":51780701880627,"sku":"5125LOR","price":12.99,"currency_code":"USD","in_stock":false},{"title":"H19-TRUE VIOLET","offer_id":51780701913395,"sku":"0651LOR","price":12.99,"currency_code":"USD","in_stock":true},{"title":"H20-RED VIOLET","offer_id":51780701946163,"sku":"0652LOR","price":12.99,"currency_code":"USD","in_stock":true},{"title":"H21-BLACK ONYX","offer_id":51780701978931,"sku":"0653LOR","price":12.99,"currency_code":"USD","in_stock":true},{"title":"H23-BLACK PLUM","offer_id":51780702011699,"sku":"0655LOR","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/7449\/8099\/files\/image_51d3911b-3f77-488d-8a10-cc1994abf9ad.jpg?v=1784365429","url":"https:\/\/beautyofusa.com\/fr\/products\/hicolor-permanent-hair-color-1-74oz","provider":"BEAUTY OF USA ","version":"1.0","type":"link"}