{"product_id":"pure-white-40-volume-16oz","title":"CLAIROL PURE WHITE VOLUME 16 OZ.","description":"\u003cdiv class=\"pr_name\"\u003e\n\u003ch5 class=\"jost-semi-bold-18-px\"\u003eWhat is it?\u003c\/h5\u003e\n\u003cdiv class=\"jost-regular-16-px pb-4\"\u003e\n\u003cp\u003eClairol Pure White 20 Volume Creme Developer mixes easily with any Clairol Professional haircolor or lightener into a creamy consistency. Ideal for bowl-and-brush application. Provides a slightly thicker, more opaque mixture. Laboratory stabilized to guarantee consistent, predictable results. Designed for standard lightening action, superior gray coverage. For use with all Clairol Professional lighteners. Guaranteed fresh for three years.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eClairol professional pure white crème developer contains protective conditioners and emollients and is stabilized for 3 years. It is designed for use with permanent colors, and also perfect, for use with all powder and liquid lighteners. Its creamy consistency makes it ideal for bowl-and-brush or bottle application. Ideal for achieving the lightest results on naturally dark brown or dark blonde hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"jost-semi-bold-18-px\"\u003eWhat makes it special?\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli class=\"bullet-item jost-regular-16-px\"\u003eStabilized to guarantee consistent, predictable results\u003c\/li\u003e\n\u003cli class=\"bullet-item jost-regular-16-px\"\u003eUsed for maximum lightening in one step\u003c\/li\u003e\n\u003cli class=\"bullet-item jost-regular-16-px\"\u003eAllows for easy spreadability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003ePure White 40 Volume, 16 oz\u003c\/div\u003e\n\u003cdiv class=\"main\"\u003e\n\u003cul\u003e\n\u003cli\u003eStabilized for 3 years shelf life\u003c\/li\u003e\n\u003cli\u003eSoy Complex Conditioning\u003c\/li\u003e\n\u003cli\u003eCreamy consistency for bowl\/brush or bottle application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cspan ms=\"\" trebuchet=\"\"\u003eAvailable in 6, 10, 20, 30, and 40 Volume:\u003c\/span\u003e\n\u003cul\u003e\n\u003cli\u003e6 Volume for no lift, deposit color only\u003c\/li\u003e\n\u003cli\u003e10 Volume for gentle lift\u003c\/li\u003e\n\u003cli\u003e20 Volume for normal lift\u003c\/li\u003e\n\u003cli\u003e30 Volume for extra lift\u003c\/li\u003e\n\u003cli\u003e40 Volume for maximum lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"panel-heading\"\u003e\u003ca class=\"accordian-title jost-regular-16-px\" href=\"https:\/\/www.sallybeauty.com\/brands\/clairol-professional\/soy4plex\/pure-white-30-volume-creme-developer\/SBS-320826.html#\" data-toggle=\"collapse\" data-parent=\".tab-pane\" data-target=\"#directions\" aria-expanded=\"true\"\u003eHow To Use\u003ci class=\"fa fa-minus\"\u003e\u003c\/i\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv id=\"directions\" class=\"panel-collapse collapse show\"\u003e\n\u003cdiv class=\"panel-body\"\u003e\n\u003cdiv class=\"jost-regular-16-px pb-4\"\u003eFor best results, follow recommended mixing instructions. Mix well. Recommend for bowl and brush or bottle application.\u003c\/div\u003e\n\u003cdiv class=\"jost-regular-16-px pb-4\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"jost-regular-16-px pb-4\"\u003e\n\u003cdiv class=\"panel-heading\"\u003e\u003ca class=\"accordian-title jost-regular-16-px\" href=\"https:\/\/www.sallybeauty.com\/brands\/clairol-professional\/soy4plex\/pure-white-30-volume-creme-developer\/SBS-320826.html#\" data-toggle=\"collapse\" data-parent=\".tab-pane\" data-target=\"#protips\" aria-expanded=\"true\"\u003ePro Tips\u003ci class=\"fa fa-minus\"\u003e\u003c\/i\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv id=\"protips\" class=\"panel-collapse collapse show\"\u003e\n\u003cdiv class=\"panel-body\"\u003e\n\u003cdiv class=\"jost-regular-16-px pb-4\"\u003eIn case of pressure build-up, point bottle away from face when opening.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"CLAIROL","offers":[{"title":"20","offer_id":51781040996659,"sku":"1435CLA","price":9.09,"currency_code":"USD","in_stock":false},{"title":"30","offer_id":51781041029427,"sku":"1441CLA","price":9.09,"currency_code":"USD","in_stock":false},{"title":"40","offer_id":51781041062195,"sku":"1443CLA","price":9.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/7449\/8099\/files\/image_c9b998a0-0148-4baa-b3f6-0c42a5ff5353.jpg?v=1784368104","url":"https:\/\/beautyofusa.com\/it\/products\/pure-white-40-volume-16oz","provider":"BEAUTY OF USA ","version":"1.0","type":"link"}